Marketing in South Korea


South Korea is well known in today's society for its rapid economical growth. This is due to the country's cultural standing and rapid integration of technology. In addition, this is a consequence of extremely innovative marketing. With a population of around 53 million people in South Korea, companies and organizations have to compete against each other and share the market. High competition leads to higher costs for branding and marketing.

With the help of this survey, we want to find out Your opinion on marketing culture in South Korea. Please fill in the survey down below. Thank you!

What do you think is the main platform for marketing in South Korea?Required to answer
What do you think is the main reason for the huge success of South Korea's marketing?
Do you recognise Korean market as more innovative, compared to USA's market?Required to answer
Do you think ____ is an effective marketing startegy?Required to answer
Social media marketing
Street marketing
Influencer/idol endorsement
TV advertisements
Advertisements is magazines/newspapers
Pop-up ads
Interior in shops/restaurants
Distribution of leaflets
What is your personal opinion about South Korea's market?Required to answer
These are often used marketing tactics in South Korea. Rate from 1 (the least) to 5 (the most) how much would you want these to be practised in Lithuania.
Free samplesInterior everywhere is picture worthyModels perform in front of stores. They intersperce their routines with sales prompts.TV series are centered around a product (for example, an office chair).Clever puns are being used to entice a customer.
Have you ever been in South Korea? If so, please describe how products are marketed there.Required to answer
What is the future of South Korea's market?Required to answer
Would you agree that it's hard for a foreign brand to enter the South Korean market? Why do you think so?Required to answer
Do you think risky advertisements (sexual content, contraversial topics) are successful in Korea?Required to answer