Nokia
A survey to find out the reasons for Nokia's failure in the Korean market and to assess mobile phone preferences.
1. What is your gender?
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2. What is your age?
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3. Are you aware that Nokia is a Finnish company?
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4. Do you know what products the company Nokia sells?
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(If "Yes" is selected, please specify: What products does the company sell?)
5. How much do you know about Nokia's global mobile phone market share (M/S)?
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6. Are you aware that Nokia attempted to enter the Korean market?
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7. Personal evaluation of Nokia's brand awareness in Korea (from 5 to 1 point)
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8. What do you think are the reasons for Nokia's failure in the Korean market?
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9. If Nokia re-enters the Korean market, would you consider purchasing their products?
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10. Are you familiar with Nokia's European currency method, GSM? (The GSM method is a prepaid system where you purchase a card called a SIM card, receive a number assigned to it, and pay for the amount used. If you have a GSM phone, it is said that in most countries you can use it by simply changing the SIM card without having to buy a new phone.)
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11. Do you support the change from CDMA method to GSM method in our country?
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12. What phone product are you currently using? (e.g., Samsung)
13. What should you consider when buying a mobile phone?
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14. What type of phone design do you prefer?
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15. What price range do you prefer? (Price of the phone itself)
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16. What do you think is the most important function among mobile phone features?
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17. What is your preferred brand?
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Guitar
18. Satisfaction Ranking of [Design] by Each Brand
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Satisfaction rankings by brand [function]
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Satisfaction ranking by [price] for each brand
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Satisfaction ranking of [advertisements] by each brand
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Satisfaction Ranking of [A/S] by Brand
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Satisfaction ranking of [Convenience] by each brand
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