Nokia

A survey to find out the reasons for Nokia's failure in the Korean market and to assess mobile phone preferences.
Questionnaire results are publicly available

1. What is your gender?

2. What is your age?

3. Are you aware that Nokia is a Finnish company?

4. Do you know what products the company Nokia sells?

(If "Yes" is selected, please specify: What products does the company sell?)

5. How much do you know about Nokia's global mobile phone market share (M/S)?

6. Are you aware that Nokia attempted to enter the Korean market?

7. Personal evaluation of Nokia's brand awareness in Korea (from 5 to 1 point)

8. What do you think are the reasons for Nokia's failure in the Korean market?

9. If Nokia re-enters the Korean market, would you consider purchasing their products?

10. Are you familiar with Nokia's European currency method, GSM? (The GSM method is a prepaid system where you purchase a card called a SIM card, receive a number assigned to it, and pay for the amount used. If you have a GSM phone, it is said that in most countries you can use it by simply changing the SIM card without having to buy a new phone.)

11. Do you support the change from CDMA method to GSM method in our country?

12. What phone product are you currently using? (e.g., Samsung)

13. What should you consider when buying a mobile phone?

14. What type of phone design do you prefer?

15. What price range do you prefer? (Price of the phone itself)

16. What do you think is the most important function among mobile phone features?

17. What is your preferred brand?

Guitar

18. Satisfaction Ranking of [Design] by Each Brand

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Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)

Satisfaction rankings by brand [function]

123456
Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)

Satisfaction ranking by [price] for each brand

123456
Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)

Satisfaction ranking of [advertisements] by each brand

123456
Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)

Satisfaction Ranking of [A/S] by Brand

123456
Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)

Satisfaction ranking of [Convenience] by each brand

123456
Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)