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70
ago more than 13y
haha2293
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Nokia
A survey to find out the reasons for Nokia's failure in the Korean market and to assess mobile phone preferences.
Questionnaire results are publicly available
1. What is your gender?
Male
Female
2. What is your age?
10-19
20-29
30-39
40-49
50-59
60+
3. Are you aware that Nokia is a Finnish company?
Yes
No
4. Do you know what products the company Nokia sells?
Yes
No
(If "Yes" is selected, please specify: What products does the company sell?)
5. How much do you know about Nokia's global mobile phone market share (M/S)?
Don't know
Less than 10%
10% - less than 20%
20% - less than 30%
More than 30%
6. Are you aware that Nokia attempted to enter the Korean market?
Yes
No
7. Personal evaluation of Nokia's brand awareness in Korea (from 5 to 1 point)
5 points
4 points
3 points
2 points
1 point
8. What do you think are the reasons for Nokia's failure in the Korean market?
The design was poor
Did not trust the mobile phone functions
Too few launch models
Advertising was ineffective
Lower brand awareness compared to Samsung, LG, etc.
After-sales service was poor
9. If Nokia re-enters the Korean market, would you consider purchasing their products?
Yes
No
10. Are you familiar with Nokia's European currency method, GSM? (The GSM method is a prepaid system where you purchase a card called a SIM card, receive a number assigned to it, and pay for the amount used. If you have a GSM phone, it is said that in most countries you can use it by simply changing the SIM card without having to buy a new phone.)
Yes
No
11. Do you support the change from CDMA method to GSM method in our country?
Yes
No (We should stick to CDMA method)
12. What phone product are you currently using? (e.g., Samsung)
13. What should you consider when buying a mobile phone?
Design
Price
Functionality
Advertising
After-sales service
14. What type of phone design do you prefer?
Touch
Folder
Slide
Bar
15. What price range do you prefer? (Price of the phone itself)
10 - 20 ten thousand won
30 - 40 ten thousand won
50 - 60 ten thousand won
70 - 80 ten thousand won
Over 90 ten thousand won
16. What do you think is the most important function among mobile phone features?
MP3
DMB
Internet speed
Resolution
Games
Camera
17. What is your preferred brand?
Samsung
Apple
LG
Nokia
Motorola
Guitar
18. Satisfaction Ranking of [Design] by Each Brand
1
2
3
4
5
6
Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)
Satisfaction rankings by brand [function]
1
2
3
4
5
6
Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)
Satisfaction ranking by [price] for each brand
1
2
3
4
5
6
Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)
Satisfaction ranking of [advertisements] by each brand
1
2
3
4
5
6
Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)
Satisfaction Ranking of [A/S] by Brand
1
2
3
4
5
6
Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)
Satisfaction ranking of [Convenience] by each brand
1
2
3
4
5
6
Samsung
Apple
LG
Nokia
Motorola
Pantech (SKY)
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