Survey on Opportunities to Improve the Outlet Product Range on lampemesteren.dk
Dear recipient 😊
I am working on my vocational project and need your help. I am employed as an adult apprentice at Lampemesteren in Ringkøbing.
In my vocational project, I would like to investigate what is important when looking for offers, outlets, or similar.
I would greatly appreciate your answers and your honesty. This will be used to shape my vocational project and for potential improvements.
Responses are 100% anonymous and will be attached as an appendix to my vocational project.
Brief information before you start answering the questionnaire:
1. Choose the one or more options that suit you best
2. Please provide a detailed comment
3. It takes approximately 10-15 minutes to complete the questionnaire
Thank you very much for your help 😊
1. What is most important to you when deciding to buy a new lamp?
2. Have you previously purchased anything on sale at lampemesteren.dk?
3. If yes to question 2, how did you find the items on sale at lampemesteren.dk?
4. You have fallen in love with an item but do not want to buy it at full price – what do you do?
5. Rate the following on a scale of 1-10 regarding buying outlet products (1 = least important, 10 = very important).
6. You are looking for outlet items, which factors influence your decision the most when shopping online? Please select 3.
7. On a scale of 1-10, please rate your experiences with the following features/statements (1 = very big challenges, 10 = no challenges).
8. When you search for lamps/interior items on sale on Google/Safari etc., how do you usually search? Please write an example or keywords here:
- lamp + the number of kelvins + diameter contact + type
- i usually either search for the type of lamp (wall lamp, table lamp, bedside lamp, etc.) or specifically for the brand name and the name of the lamp.
- lamp and then the brand - or the specific lamp that is desired.
- gold ceiling lamp
- i first go to ikea's website (or other well-known companies). otherwise, i don't just type the word "lamp," but maybe additional words like "table lamp" or something. lamps are not something i search for that often anyway.
- i just google "wall lamp" and see what comes up. most often it's on the phone.
- seaweed on sale
- lamp, cozy lighting
- cheap lamp / lamp on sale / lamp for living room / lamps
- cheap lamps
9. When you have previously purchased discounted items online (any type of goods), is there anything specific you remember, e.g., a good feature?
- no
- in the context of buying discounted items, it should preferably be clear how much the price has been reduced and how much one saves. often, prices are marked in red or yellow to indicate a sale, and the original price is crossed out, making it easy for the buyer to read the previous price. additionally, it is a good feature to see how many stars the product has received from previous buyers - this helps to highlight the product in a trustworthy light.
- no
- i have not purchased goods online.
- no, not really.
- it runs through pricerunner.
- not something i can think of right now.
- no, unfortunately not.
- good wrapping
- good quality