Survey on Opportunities to Improve the Outlet Product Range on lampemesteren.dk

Dear recipient 😊

I am working on my vocational project and need your help. I am employed as an adult apprentice at Lampemesteren in Ringkøbing.

In my vocational project, I would like to investigate what is important when looking for offers, outlets, or similar.

I would greatly appreciate your answers and your honesty. This will be used to shape my vocational project and for potential improvements.

Responses are 100% anonymous and will be attached as an appendix to my vocational project.

Brief information before you start answering the questionnaire:

1. Choose the one or more options that suit you best

2. Please provide a detailed comment

3. It takes approximately 10-15 minutes to complete the questionnaire

Thank you very much for your help 😊

Survey on Opportunities to Improve the Outlet Product Range on lampemesteren.dk

Questionnaire results are publicly available

You always discuss which lamps you should get with your family.You always discuss which lamps you should get with a professional.You choose lamps based on your personal preferences and needs.

YesNo

On price comparison sites, e.g., Pricerunner.On Google/Google Shopping.On social media.Recommended Lampemesteren by friends and family.In the newsletter.You found an item on lampemesteren.dk that was on sale.

Keep an eye on it to see if it goes on sale.Look for discount codes and offers.Write to customer service and ask if they can give a better price.Add it to your wish list.Add it to your favorites list.Compare prices with other retailers.

1 - least important

10 - very important

It is most important for me to find the product at a good price.You only buy when there is a +20% discount on an item.The item is in stock.Easy to see that the item is on sale.Enough images of the product.To sort products by price.To sort products by brand.To sort products by type, e.g., table lamps, wall lamps, floor lamps, etc.To sort products by color and material.To sort products by name.To sort products by the most popular items.That the item has all information available (images, specifications, price, data sheets, delivery time, etc.)To receive suggestions for similar products or potential add-ons when purchasing a specific product.To receive extra discounts if purchasing multiple products from the Outlet category.It is important to find product reviews and recommendations.It is important to find videos of the product that show trends/features.

The cheapest product on the market.It is important where you buy from, i.e., you place emphasis on buying from reliable and reputable retailers.It is important that it is a specific brand on sale.It is important which reviews and recommendations you can find about the seller and products.Short delivery time.Product quality and guarantees.Free shipping.Customer service and return policy.The product's environmental impact, i.e., you only buy eco-friendly products.

The ability to compare products, e.g., according to price, product features.Product images.Product descriptions.Filtering and sorting options.Website speed.Navigation/Search on the website.Specifications.Chat function.Payment options.The process to pay for an item.Stock status.The ability to add an item to your wish list.A wide range of products.

YES	NO
It should be clearly stated when you go directly to the website.

You like it when there is a post about it on Facebook or Instagram.

You prefer to find deals through other sites and be directed to the correct place to buy.

You prefer to receive an email when certain brands are on sale.

You prefer to receive a newsletter.

YesNo

SpringSummerFallWinter

FemaleMale

Survey on Opportunities to Improve the Outlet Product Range on lampemesteren.dk

1. What is most important to you when deciding to buy a new lamp?

2. Have you previously purchased anything on sale at lampemesteren.dk?

3. If yes to question 2, how did you find the items on sale at lampemesteren.dk?

4. You have fallen in love with an item but do not want to buy it at full price – what do you do?

5. Rate the following on a scale of 1-10 regarding buying outlet products (1 = least important, 10 = very important). ✪

6. You are looking for outlet items, which factors influence your decision the most when shopping online? Please select 3.

7. On a scale of 1-10, please rate your experiences with the following features/statements (1 = very big challenges, 10 = no challenges).

8. When you search for lamps/interior items on sale on Google/Safari etc., how do you usually search? Please write an example or keywords here:

9. When you have previously purchased discounted items online (any type of goods), is there anything specific you remember, e.g., a good feature?

10. How would you prefer to be informed about offers? ✪

11. Are you interested in sales campaigns?

12. If yes to question 11, when is it most relevant for you?

13. Gender:

14. Age: