Survey on the Influence of Corporate Image on the Hong Kong Insurance Industry (A Case Study of Hong Kong Insurance Companies)
I am a Bachelor student from the Department of Business Administration and Management of the School of Continuing and Professional Education, City University of Hong Kong. Currently conductinga survey related to corporate image's influence on the Hong Kong insurance industry.
This questionnaire will be answered in multiple-choice format. It will take approximately 5-10 minutes to complete. This questionnaire is anonymous, does not involve specific assessments of individuals, and is for academic purposes only, thank you.
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Gender
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Education Level
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Monthly Personal Income
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Insurance companies offered enough variety of insurance.
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Insurance companies offered enough variety of investment tools.
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Clients receive satisfied investment profit from insurance companies.
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Clients receive satisfied saving interest from insurance companies.
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The products and services that insurance companies offered are attractive.
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Insurance companies offered quality products and services.
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Insurance agents understand clients’ specific needs.
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Insurance agents have meeting times and locations convenient to clients.
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Insurance agents have knowledge to answer clients' questions.
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Insurance agents instill confidence in clients.
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Insurance agents are consistently courteous with clients.
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Insurance agents are well dressed and neat in appearance.
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Insurance companies have a good reputation.
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Insurance companies are well respected.
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Insurance companies are well-thought of.
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Insurance companies are reputable.
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Insurance companies have status.
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Information in the media about insurance companies is generally positive.
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Media speak highly of insurance companies.
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Media speak higher of insurance companies’ products (e.g. insurance, investment tools, and saving tools) than other financial groups (e.g. banks).
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Family/acquaintances think highly of insurance companies.
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Family/acquaintances speak higher of insurance companies' products (e.g. insurance, investment tools, and saving tools) than of other financial groups (e.g. banks).
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Family/acquaintances' opinions of insurance companies are generally positive.
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You can recall the symbol or logo of most insurance companies.
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You can recognize insurance companies among other financial groups.
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You are aware of the insurance companies.
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Some characteristics of insurance companies come to your mind quickly.
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You consider insurance companies as your first choice for purchasing insurance.
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You want to keep a close relationship with the insurance companies.
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You will attend insurance companies again in the future.
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You complain to the competitors' staff (e.g. bank) if you experience a problem with insurance companies.
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You complain to other organizations (e.g. Hong Kong Monetary Authority) if you experience a problem with insurance companies.
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You complain to an insurance company’s agent if you experience a problem with insurance companies.
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You report to other consumers if you experience a problem with insurance companies.
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You say positive things about insurance companies to other people.
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You recommend insurance companies to someone who seeks advice.
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You encourage friends to buy insurance products.
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You encourage your relatives, friends, and colleagues to patronize insurance companies.
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You are willing to pay a higher price than other financial groups charge for the benefits you receive from insurance companies.
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You will not go to other financial groups that offer more attractive prices.
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You would continue to use the service of insurance companies if its price increases.
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You feel overall satisfied with insurance companies.
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Insurance companies never fail to fulfill your expectations.
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You did the right thing when you purchased the service offered by insurance companies.
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The products offered by insurance companies are exactly what you need.
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The service offered by insurance companies makes you feel good.
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