Survey Questionnaire
This statement relates to bank service. Please indicate the bank name where you have a bank account
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(Please indicate your level of agreement with the following statements)-------1.Whenever you think about banking service, you recall your frequently used brand
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You are satisfied with using this bank
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You will continue with the bank if the service charge increase
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the service quality of the bank is very good
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you will refer others to get service from the bank
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Your satisfaction with this bank service is more than the amount of money that you are spending for this bank
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This bank is superior to competitors’ bank
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You have no interest for this brand.
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you have trust with the bank service
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Section: 2 (Please rate the following factors according to their importance in your life)----- 1. Sense of Belongingness
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Excitement
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Warm relationships with othersRequired to answer
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Self-fulfillment
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Being well respected by othersRequired to answer
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Fun and enjoyment
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Security
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Self-respect
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Sense of accomplishment
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Please indicate your agreement with the following statements: 1. Our life values (2nd section) have impact on the evaluation of our favourite brand
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2. Our life values (2nd section) have significant impact on the evaluation of our favourite brand (1st section)Required to answer
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Demographic Information: 1. Education
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profession
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IncomeRequired to answer
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