Survey Questionnaire

 (This is a minor questionnaire of a thesis, part of our regular MBA program)

Results are publicly available

This statement relates to bank service. Please indicate the bank name where you have a bank account

(Please indicate your level of agreement with the following statements)-------1.Whenever you think about banking service, you recall your frequently used brand

You are satisfied with using this bank

You will continue with the bank if the service charge increase

the service quality of the bank is very good

you will refer others to get service from the bank

Your satisfaction with this bank service is more than the amount of money that you are spending for this bank

This bank is superior to competitors’ bank

You have no interest for this brand.

you have trust with the bank service

Section: 2 (Please rate the following factors according to their importance in your life)----- 1. Sense of Belongingness

Excitement

Warm relationships with othersRequired to answer

Self-fulfillment

Being well respected by othersRequired to answer

Fun and enjoyment

Security

Self-respect

Sense of accomplishment

Please indicate your agreement with the following statements: 1. Our life values (2nd section) have impact on the evaluation of our favourite brand

2. Our life values (2nd section) have significant impact on the evaluation of our favourite brand (1st section)Required to answer

Demographic Information: 1. Education

profession

IncomeRequired to answer