Survey Questionnaire
A minor questionnaire of thesis for MBA program
Part 1: Brand Equity: Please indicate the brand of airline that you prefer
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1. Whenever you think about airline service, you recall your frequently used brand
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2. You are satisfied with the service of this brand
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You will buy service from this brand in the future even if the price increases
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4. The service quality of this brand is very good.
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5. You recommend others to use this brand.
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6. Your satisfaction with this brand is more than the amount of money that you are spending for this brand.
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7. This brand is superior to competitors’ brands
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8. You have no interest in this brand.
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9. You believe in the company that offers this brand.
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Part 2: Values, Please rate the following factors according to their importance in your life: 1. Sense of Belongingness
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2. Excitement
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3. Warm relationships with others
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4. Self-fulfillment
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5. Being well respected by others
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6. Fun and enjoyment
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7. Security
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8. Self-respect
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9. Sense of accomplishment
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10. Self-control
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Part 3: Effect of life values on brand equity: -1. Our life values (2nd Part) have an impact on the evaluation of our favorite brand (1st part).
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2. Our life values (2nd part) have a significant impact on the evaluation of our favorite brand (1st part)
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3: Age
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4. Monthly Income:
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5. Location of residence
- india
- india
- india
- hyderabad, india
- india
- india
- mumbai
- india
- usa
- netrokona