Survey Questionnaire

A minor questionnaire of thesis for MBA program

Results are publicly available

Part 1: Brand Equity: Please indicate the brand of airline that you prefer

1. Whenever you think about airline service, you recall your frequently used brand

2. You are satisfied with the service of this brand

You will buy service from this brand in the future even if the price increases

4. The service quality of this brand is very good.

5. You recommend others to use this brand.

6. Your satisfaction with this brand is more than the amount of money that you are spending for this brand.

7. This brand is superior to competitors’ brands

8. You have no interest in this brand.

9. You believe in the company that offers this brand.

Part 2: Values, Please rate the following factors according to their importance in your life: 1. Sense of Belongingness

2. Excitement

3. Warm relationships with others

4. Self-fulfillment

5. Being well respected by others

6. Fun and enjoyment

7. Security

8. Self-respect

9. Sense of accomplishment

10. Self-control

Part 3: Effect of life values on brand equity: -1. Our life values (2nd Part) have an impact on the evaluation of our favorite brand (1st part).

2. Our life values (2nd part) have a significant impact on the evaluation of our favorite brand (1st part)

3: Age

4. Monthly Income:

5. Location of residence