Survey Questionnaire (This is a minor questionnaire of a thesis, part of our regular MBA program)

Results are publicly available

Section: 1 This statement relates to soft drinks. Please indicate the brand of soft drink that you consume: ✪

(Please indicate your level of agreement with the following statements)..... 1. Whenever you think about soft drinks, you recall your frequently consumed brand ✪

2. You are satisfied with consuming this brand ✪

3. You will buy this brand in future even if price increases. ✪

4. The quality of this brand is very good. ✪

5. You recommend others to use this brand. ✪

6. Your satisfaction with this brand is more than the amount of money that you are spending for this brand ✪

7. This brand is superior to competitors’ brand ✪

8. You have no interest for this brand ✪

9. You believe the company that offers this brand. ✪

Section: 2 ( Please rate the following factors according to their importance in your life)....1. Sense of Belongingness ✪

2. Excitement ✪

3. Warm relationships with others ✪

4. Self-fulfillment ✪

5. Being well respected by others ✪

6. Fun and enjoyment ✪

7. Security ✪

8. Self-respect ✪

9. Sense of accomplishment ✪

Section: 3 ( Please indicate your agreement with the following statements) .... 1. Our life values (2nd Part) have impact on the evaluation of our favorite brand (1st part). ✪

2. Our life values (2nd part) have significant impact on the evaluation of our favorite brand (1st part) ✪

Section 4 (Demographic data)...1. Education ✪

2. Profession: ✪

3. Age ✪

4. Income ✪

5. Location of Residence ✪