The Baltic States as a Tourist Destination

Thank you for taking the time to participate in this survey. Your responses will be used forthe master's thesis on international marketing management by Milda Mizarienė, who is studying at ISM(University of Management and Economics, Vilnius, Lithuania). The time required for your response isonly 10minutes.

Your answers are voluntary and will not be made public. Individual answers will also not be used to identify individuals. Analysis will be conducted after aggregating all responses.

The survey will be conducted over a period of3weeks fromMarch 20, 2013toApril 9, 2013.

If you have any questions regarding this survey, please feel free to contact[email protected]. We will respond promptly.

In this survey, a7-point scale is provided for many questions. Please mark the number that is closest to your opinion.For1question item, do not mark more than2numbers.

Questions marked with an asterisk (*) are mandatory. Please ensure you respond to them.

Results are publicly available

1.* How much experience do you have traveling to areas outside Japan for vacations or leisure throughout your life?

2.* How much experience do you have traveling to Europe for vacations or leisure?

3.* When traveling for vacations or leisure, do you usually

4.* What is the likelihood that you will travel abroad for vacations or leisure in the next five years?

5.* Are you familiar with the Baltic States?

6.* Have you ever been to the Baltic States (Latvia, Lithuania, or Estonia)?

7.* How likely are you to recommend the Baltic States as a travel destination for vacations or leisure to others?

8.* Based on your knowledge of the Baltic States, write down three words that you think represent the Baltic States well.

9.* Based on your knowledge of the Baltic States, to what extent do you agree with the following statements? (1 - strongly disagree; 7 - strongly agree)

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The Baltic States have beautiful landscapes and natural attractions (clean air, lakes, forests).
The people of the Baltic States are friendly and easy to communicate with.
The climate in the Baltic States is pleasant for vacations.
The Baltic States are inexpensive for tourism.
The Baltic States offer good value for the cost of travel.
There are many tourist attractions in the Baltic States.
The Baltic States have good nightlife and entertainment options.
The Baltic States have many sports facilities.
The Baltic States have good shopping facilities.
The Baltic States are safe places for tourists.
The Baltic States have interesting historical heritage and many historical sites.
The Baltic States have exotic and interesting cuisine.
The Baltic States have appropriate and accessible accommodations.
The Baltic States have exotic and interesting customs and cultures.
The Baltic States have appealing cultural offerings (theater, music, museums, art galleries).
Transportation in the Baltic States (good roads, airports, etc.) is convenient.
The Baltic States have beautiful buildings and old towns.
The Baltic States have beautiful natural beaches.
The Baltic States are comfortable, quiet, and relaxing.
The Baltic States are clean.
The Baltic States are economically advanced countries.
The Baltic States have political stability.
There are many beautiful small towns in the Baltic States.
A unique language is spoken in the Baltic States.
Services in the Baltic States are of good quality.
The Baltic States are a good place to increase my knowledge.
The network of tourist information centers in the Baltic States is good.

10.* If you traveled to the Baltic States for leisure in the last five years, my trip would have been ______ (please fill in the blanks with the following phrases and answer).

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Good (1 - strongly disagree; 7 - strongly agree)
Beneficial (1 - strongly disagree; 7 - strongly agree)
Pleasant (1 - strongly disagree; 7 - strongly agree)
Relaxing (1 - strongly disagree; 7 - strongly agree)
Enriching (1 - strongly disagree; 7 - strongly agree)
Adventurous (1 - strongly disagree; 7 - strongly agree)
Extravagant (1 - strongly disagree; 7 - strongly agree)
Exciting (1 - strongly disagree; 7 - strongly agree)
Fun (1 - strongly disagree; 7 - strongly agree)

11.* Many important people in my life would approve of my visiting the Baltic States for leisure.

12.* Many important people in my life consider the Baltic States to be an attractive destination for vacations or leisure.

13.* Many important people in my life think that I should ____ visit the Baltic States (please fill in the blanks with the following two phrases).

14.* When any problems arise from my traveling for leisure, I want to do what important people in my life think I should do.

15.* When any problems arise from my traveling for leisure, I care about what important people in my life think.

16.* Whether I visit the Baltic States soon is something I decide for myself.

17.* I intend to allocate time and money to be able to visit the Baltic States in the future.

18.* For me, traveling to the Baltic States is inexpensive and affordable.

19.* I do not think the Baltic States are too far for leisure travel.

20.* For me, visiting the Baltic States is easy.

21.* I should be able to travel to the Baltic States for leisure if I wish.

22.* I want to visit the Baltic States in the future.

23.* I plan to visit the Baltic States within the next five years.

24.* Your gender is,

25.* Your age is,

26.* Your educational background is,

27.* Your occupation is,

28.* Your annual income is,

29.* Your nationality is,