The causal impact of discount supermarkets on major UK grocery retailers
This research questionnaire is conducted as part of our Market Research assignment.
As second-year students, our task is to formulate a questionnaire which we would appreciate you taking the time to fill out.
The data collected will only be used for the purposes of the coursework and will be destroyed immediately after.
The data will not be used for any other reasons and will not be given to other persons.
What is your gender?
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What is your age group?
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What is your day-to-day occupation?
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Which gap does your annual income fall into?
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How often do you shop in a supermarket?
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Please indicate the purpose of your supermarket visits
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What is your average supermarket spend?
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Are you willing to travel around for cheaper basic products? Where 1 - strongly agree, 2 - agree, 3 - somewhat agree, 4 - disagree, 5 - strongly disagree
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Rate the following statements
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Would you switch places where you shop if your income level would increase?
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With the rise of discount stores and the impacts of recession, would you say your shopping behaviour has changed?
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Please indicate one other factor which has an influence on the choice of supermarket you use?
- quality
- all items are found in one place.
- nearby
- no
- no
- no
- food
- quality
- buying by inspecting the product
- technology items
Based on your own opinion, please rate the following UK supermarkets on a scale of 1 - 8. 1 being the most preferred, and 8 being the least preferred.
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Please explain the reasoning behind choices 1, your most preferred supermarket, and 8, your least preferred.
- tesco is near my place and i love to shop there because of the quality; i have never been to iceland store.
- providing facilities
- 7
- no
- no
- 6
- i used to visit marks and spencer frequently because i felt a sense of familiarity there, and i preferred it because i haven't visited it in a while.
- i like technological things; i really enjoy buying them.
- quality and price
- it is not possible to mark all of them blindly as i am not confident about them. sorry.