The causal impact of discount supermarkets on major UK grocery retailers

This research questionnaire is conducted as part of our Market Research assignment.

As second-year students, our task is to formulate a questionnaire which we would appreciate you taking the time to fill out.

The data collected will only be used for the purposes of the coursework and will be destroyed immediately after.

The data will not be used for any other reasons and will not be given to other persons.

The causal impact of discount supermarkets on major UK grocery retailers

Results are publicly available

MaleFemale

1-strongly agree	2-agree	3-somewhat agree	4-disagree	5-strongly disagree
I shop at discount supermarkets all the time

I shop only in well-known supermarkets

I travel around for cheaper product offers

I only shop locally

I never look at prices and promotions

I always look for the best offer available

No, I still shop in major supermarketsA little, although sometimes I still shop in major supermarketsRecession has no impact on my shopping behaviourA little, although I sometimes go to discount storesYes, I switched to discount supermarkets

1	2	3	4	5	6	7	8
Sainsbury's

Iceland

Waitrose

Aldi

Marks and Spencer

Tesco

Lidl

Asda

The causal impact of discount supermarkets on major UK grocery retailers

What is your gender?

What is your age group?

What is your day-to-day occupation?

Which gap does your annual income fall into?

How often do you shop in a supermarket?

Please indicate the purpose of your supermarket visits

What is your average supermarket spend?

Are you willing to travel around for cheaper basic products? Where 1 - strongly agree, 2 - agree, 3 - somewhat agree, 4 - disagree, 5 - strongly disagree

Rate the following statements

Would you switch places where you shop if your income level would increase?

With the rise of discount stores and the impacts of recession, would you say your shopping behaviour has changed?

Please indicate one other factor which has an influence on the choice of supermarket you use?

Based on your own opinion, please rate the following UK supermarkets on a scale of 1 - 8. 1 being the most preferred, and 8 being the least preferred.

Please explain the reasoning behind choices 1, your most preferred supermarket, and 8, your least preferred.