The customer behavior of young people on low cost airline
Dear All,
We are Management Students of De Montfort University and are conducting a research on the consumer behavior of Hong Kong young people. The purpose is to investigate the factors affect Hong Kong young consumer behavior buying behavior towards low cost air-ticket.
Please kindly spend no more than 10 minutes to complete this survey based on your own experience and opinion. All information received will be kept confidential and no personal identity will be revealed in the research report.
What is your age?
Chart
Table
What is your gender?
Chart
Table
What is your major source of income?
Chart
Table
How much is your pocket money/ income per month?
Chart
Table
How many times did you fly with Low-cost airlines in the past 3 years?
Chart
Table
What are the main purposes for you to fly with low-cost airlines?
Chart
Table
What is the major reason when you buy low cost airline ticket?
Chart
Table
Is the low-cost airline your first choice when you go air travel?
Chart
Table
Do you agree price is the decisive factor when you choose among different low cost airline?
Chart
Table
Do you agree that brand image is an influential factor when you choose among different low cost airline?
Chart
Table
What is your major brand consideration when buying low cost airline?
Chart
Table
When you think about on board service of low cost airlines, which attributes do you consider most?
Chart
Table
When you think about reliability of service of low cost airlines, which attributes do you consider most?
Chart
Table
When you think about convenience of service of low-cost airlines, which attributes do you consider most?
Chart
Table