The customer behavior of young people on low cost airline

Dear All,

We are Management Students of De Montfort University and are conducting a research on the consumer behavior of Hong Kong young people. The purpose is to investigate the factors affect Hong Kong young consumer behavior buying behavior towards low cost air-ticket.
Please kindly spend no more than 10 minutes to complete this survey based on your own experience and opinion. All information received will be kept confidential and no personal identity will be revealed in the research report.

Results are publicly available

What is your age?

What is your gender?

What is your major source of income?

How much is your pocket money/ income per month?

How many times did you fly with Low-cost airlines in the past 3 years?

What are the main purposes for you to fly with low-cost airlines?

What is the major reason when you buy low cost airline ticket?

Is the low-cost airline your first choice when you go air travel?

Do you agree price is the decisive factor when you choose among different low cost airline?

Do you agree that brand image is an influential factor when you choose among different low cost airline?

What is your major brand consideration when buying low cost airline?

When you think about on board service of low cost airlines, which attributes do you consider most?

Very unimportantUnimportantNo opinion
Comfort and cleanliness of seats
Food and drink providing services
On-board entertainments
Washroom facility conditions

When you think about reliability of service of low cost airlines, which attributes do you consider most?

Very importantImportantNo opinionUnimportant
On time performance
Safety record
Baggage delivery performance

When you think about convenience of service of low-cost airlines, which attributes do you consider most?

Very importantImportantNo opinion
On-line ticket service
On-line check-in service
Pre-aboard facility service
Convenience of airport