Userprakashkarnan2020
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The impact of social media in creating and strengthening brand equity: A study on the UK restaurant industry

This study is being conducted as part of my PhD thesis and the information collected through this survey will be strictly kept confidential and will be used for this study only. Your identity will remain anonymous and you are ate will to leave this survey at any point of time

Part A: Demographic Information Q1: Sex:Required to answer
Q2:AgeRequired to answer
Social Media AdvertisementsRequired to answer
Part B: Research related questions Please state your degree of agreement with the following statements:
strongly agreeAgreeNeutralStrongly DisagreeDisagree
Social media ads of restaurants are frequently seen
Social media ads of restaurants are attractive
The contents of the social media ads of restaurants are meaningful and relatable
Social media ads of restaurants are easily recallable later
I frequently click on the social media ads
Power of Social media advertisementsRequired to answer
strongly agreeAgreeNeutralStrongly DisagreeDisagree
I will select a restaurant based on its reputation on social media sites
The positive social media image influences me to choose a restaurant
I look for social media recommendations before choosing a restaurant
I consider the social media recommendations to be genuine and true
I will recommend a restaurant on social media platforms
Social media ads as influencerRequired to answer
strongly agreeAgreeNeutralStrongly DisagreeDisagree
I usually get good service on the social media recommended restaurants
Social media ads help spread a brand name faster than traditional media
I will keep going to the same restaurant
There is usually less difference between social media reputation and actual service quality level at a particular restaurant
Social media and brand imageRequired to answer
strongly agreeAgreeNeutralStrongly DisagreeDisagree
The restaurant brand is trendy and fashionable
The restaurant brand provides good quality products and services
The restaurant brand provides good value of money spent
The restaurant brand provides comparable good service to that of the peer brands
Social media and brand loyaltyRequired to answer
strongly agreeAgreeNeutralStrongly DisagreeDisagree
I regularly go to the restaurant
I will keep going to the restaurant despite slight price increase
I recommend and refer the restaurant to others
Social media and brand preferenceRequired to answer
strongly agreeAgreeNeutralStrongly DisagreeDisagree
I would like to go to the restaurant frequently
I will prefer the restaurant over other competing restaurants
I find the purchase experience from this restaurant satisfying
Social media and brand preferenceRequired to answer
strongly agreeAgreeNeutralStrongly DisagreeDisagree
This restaurant has a leading position in the category and industry
This restaurant brand has immense popularity among its target customers
This restaurant brand is widely visible on the social media
The brand is widely exposed to various social media platforms
The number of followers of the brand on the social media is on the rise
The amount and scope of the restaurant brand on the social media is growing and widespread