The survey of factors perceived by young adults in low cost airlines selection
I am a final year student from City University of Hong Kong. I am conducting a research project on the factors affecting young adults in low cost airline selection. The purpose is to suggest improvement for low cost airline to increase the competitive power in the airline industry. I hope you will be able to use few minutes to complete the following questions. The questionnaire collected data is used only for academic purposes and will be kept confidential. Thank you.
1) What is your gender? What is your gender?
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2) How old are you? How old are you this year?
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3) What is your marital status? What is your marital status?
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4) What is your educational qualification? What is your educational level?
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5) What is your occupation? What is your occupation?
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6) What is your monthly incomes? What is your average monthly income?
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7) How many times did you travel by airlines in the last year (2013)?
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8) Which types of airline did you choose? Which type of airline would you choose?
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9. Attitude to low cost airline (Safety)
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10) Attitude to low cost airline / Attitude towards low cost airlines (Price 價錢)
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11) Perceived usefulness / Perceived usefulness
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12) Friends and Family influence / Friends and Family influence
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13) Secondary sources influences / The influence of secondary sources
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14) Workplace referents’ influence / Influence of the workplace
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15) Perceived behavior control / Perceived behavior control (Easiness)
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16) Perceived behavior control / Perceived behavior control (Affordability)
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17) Behavioral intention / 行為意向
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