How are the hotels influenced by the customers' switching loyalty towards the brands?
What could make/is making you switch your loyalty from one brand to another?
not satisfied with the service.
better location, price, or amenities
a better offer
the location
i don't know ;)
level of service
each hotel differs from one another, regardless of whether they are from the same brand or not. the services are indeed similar, but this also changes depending on the countries. my choice of hotel is often based on location, price, as well as their local services (knowledge of the city/town i am staying in).
price, new hotel opening, friends' recommendations