How are the hotels influenced by the customers' switching loyalty towards the brands?

What could make/is making you switch your loyalty from one brand to another?

  1. reward program
  2. special innovation
  3. have discount
  4. loyalty programs, good rates
  5. better value
  6. as i do not have a preferred brand at the moment, any factor (price, location, reviews and recommendations, etc.) can influence my decision.
  7. service
  8. a better stay experience.
  9. price, service failure
  10. decrease in service quality