Technology innovation in hospitality industry

Hilton Worldwide has introduced their latest service that allows the guest to check in and out, choose a room and make extra requests and purchase all through the smartphones. Do you think this innovation is beneficial for the hotel company? Yes/No (please state at least one reason).

  1. yes, people like news!!
  2. beneficial, especially for millennials, as we do everything with the help of our smartphones, and for some of us, it's easier not to communicate with front desk staff, for example.
  3. yes
  4. yes. it is easier for the customers and helpful for the reception staff.
  5. yes, as it makes the process faster.
  6. no. because it would lose all personal touch and connection with the service/staff.
  7. yes, because it does not take much time.
  8. yes guests will feel more freedom and flexibility.
  9. yes, more income
  10. yes and no. it can save time at check-in; each guest can decide where to allocate the room, but sometimes people choose a room through an application that is usually used for corporate clients, which can be inconvenient at check-in.