Hilton Worldwide has introduced their latest service that allows the guest to check in and out, choose a room and make extra requests and purchase all through the smartphones. Do you think this innovation is beneficial for the hotel company? Yes/No (please state at least one reason).
i think it is a really good idea as you can already prepare the room (for example) according to guest wishes or book a table in the restaurants; the guest can inform you of any special requests before arrival. in hilton worldwide, the guest still needs to come to the reception to pick up the key.
yes, because i have never used it before.
yes, it will make the process easier.
yes.
it is faster.
yes. because it would be great for millennials.
yes, because the waiting would be much reduced, there would be no stress in check-in and check-out.
only for early adopter clients unless they brand themselves as an innovative chain.
yes
yes. for regular hotels, i would book a room and check in upon arrival. however, with hilton's app, i would upgrade or purchase additional products due to the information available on the app. this may include ordering a bottle of champagne, adding lunch or dinner, packages, and more, which maximizes their profits.