Technology innovation in hospitality industry

Hilton Worldwide has introduced their latest service that allows the guest to check in and out, choose a room and make extra requests and purchase all through the smartphones. Do you think this innovation is beneficial for the hotel company? Yes/No (please state at least one reason).

  1. yes, as the majority of the guests are accustomed to the latest technologies and prefer when the ordering process is not too time-consuming.
  2. yes, because it's a great marketing move for the company. it's also the easiest and fastest way for the guests.
  3. yes, because it is faster for the guest to check in when they arrive, and for the staff, it is also better because they do not have a huge line in front of their desk, allowing them to give the customers more time.
  4. sure, saving time for employees and customer satisfaction may increase.
  5. yes, it helps the guests update information from the hotel and save time.
  6. yes, it saves time and money.
  7. it is because it simplifies the process, but it loses the personal touch.
  8. yes, as it helps save time.