A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour

D10b. Please explain the reasons why the brand of your mobile phones will be the market leader in HK mobile industry in the next 3 to 5 years

  1. i am not able to predict the mobile phone market in the coming years. if a third company comes up with a better one, its sales will increase!
  2. i don't know.
  3. i don't know.
  4. value for money
  5. apple is worldwide. it is a good phone to use.
  6. because samsung is the top brand and a new range and features of samsung smartphones are coming to the market
  7. no
  8. due to its increased market value
  9. no reason
  10. no reason