A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour

D10b. Please explain the reasons why the brand of your mobile phones will be the market leader in HK mobile industry in the next 3 to 5 years

  1. no reason
  2. no reason
  3. no reason
  4. no reason
  5. don't know
  6. na
  7. no comment
  8. it seems a lot of my friends are using apple.
  9. innovation design and brand image
  10. brand image and customer loyalty are much better than competitors.