A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour

D10b. Please explain the reasons why the brand of your mobile phones will be the market leader in HK mobile industry in the next 3 to 5 years

  1. it won't be
  2. willing to provide different sizes of smartphones
  3. sales promotion is much more attractive than competitors.
  4. the brand image is really good.
  5. not more competitive than apple
  6. different price levels of phone series
  7. no comment
  8. no comment
  9. samsung is very proactive in developing its mobile business and very creative!
  10. no, it won't be.