A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour
I am a final year student of a bachelor programme in Business Studies of Leeds Metropolitan University. I am doing an academic research on finding out the factors affecting HK mobile phones users' purchase intention of Iphones and Smartphones, their brand perceptions and loyalty. The Data collected from the questionnaire will be used merely for academic use and will not be disclosed. Your opinion may significant influence to the study. Please take few minutes to fill in the questionnaire. Once again, I sincerely thanks for your co-operation.
A1. What is your gender?
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A2.What is your occupation?
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- home maker
- housewife
- student
- housewife
- housewife
- housewife
- student
- student
- teacher
- student
A3. What is your monthly income range?
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A4.What is your age group
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A5.What is your education level?
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B1. Which brands of mobile phones do you use?
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- lenovo
- redmi
- alive
- redmi
- sony
B2. What is your duration of using mobile phones?
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B3. Why do you use your mobile phones?
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- to contact the person when needed.
- internet browsing
- entertainment
- stay in touch
- ticket booking and payment
- using apps
- send message
- entertainment
What is the source of your mobile information?
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- brother
- internet
C1. Please rate the importance of the factors affecting your selection by 5 point scale.(i.e 1 - least important to 5 - most important) Product variable related to performance
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C2. Please rate the importance of the factors affecting your selection by 5 point scale. (i.e 1 - least important to 5 - most important) Product variables related to branding
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C3. Please rate the importance of the factors affecting your selection by a 5-point scale. (i.e. 1 - least important to 5 - most important) Product variables related to appearance
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C4.Please rate the importance of the factors affecting your selection by 5 point scale.(i.e 1 - least important to 5 - most important) Product variables related to product price
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D1.Please rate the level of your satisfaction by 5 point scale(i.e. 1- strongly dissatisfy to 5 - strongly satisfy)Product variable related to performance
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D2. Please rate the level of your satisfaction by 5 point scale (i.e. 1 - strongly dissatisfied to 5 - strongly satisfied) Product variables related to branding
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D3. Please rate the level of your satisfaction on a 5-point scale (i.e. 1 - strongly dissatisfied to 5 - strongly satisfied) Product variables related to appearance
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D4. Please rate the level of your satisfaction by 5 point scale (i.e. 1 - strongly dissatisfy to 5 - strongly satisfy) Product variables related to product price
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D5a.Please rate the level of your satisfaction by 5 point scale(i.e. 1- strongly dissatisfy to 5 - strongly satisfy)Overall measurement
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D5b. Please explain the reasons for your rating.
- all mobile manufacturers claim that their camera sensors are the best, so it's difficult to identify which one is ideal. in each smartphone, we encounter some problems.
- no
- firstly, the price-quality ratio satisfied me. the brand is my choice. appearance and color. mostly, the easy accessibility of the phone has attracted me the most.
- it helps me to do all the work i need, but sometimes it restarts by itself and does not support some applications.
- samsung is great, but it should have some trade-offs. reduce the features a bit and focus on innovation. but not like apple :p to buy an iphone x, i have to sell both of my kidneys.
- satisfaction with brand
- it is satisfactory for me.
- it's up to my requirement
- i am very much satisfied.
- problem-free experience
D6a. Does your mobile need to have its variables improved?
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D6b. Please explain the reasons for its improvement
- all mobile functions are accurate so that anyone can handle them easily.
- no
- it is good enough.
- it should support more applications.
- innovation, build quality
- competition in the market.
- the hanging problem may reduce its satisfaction level
- basically, it's memory.
- the battery backup
- no
D7. Please suggest the variables of your mobile phones that should be improved and the level of improvement that should be achieved.
- i have no more knowledge, but definitely mobile phones can be improved in all respects.
- no
- yes
- all the samsung phones except for the latest note versions.
- they should release more models for ordinary users and high-end models for such people.
- hanging problem and the clarity level
- speed should improve. company should give warranty for 3 years.
- cannot say. naturally, if i choose a higher-end model, most of the features now lacking will be there in that.
- the company has already launched its advanced version last month. now it's just a relaunch.
- memory and price of the phone
D8a. Will you buy the same brand of mobile phone next time?
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D8b. Please explain your reason for buying the same brand of mobile phones next time.
- i am having problems with my current one.
- no
- firstly, the price-quality ratio satisfied me. the brand is my choice. appearance and color. mostly, the easy accessibility of the phone has attracted me the most.
- familiar with the brand
- because they don't cost as much as other brands and i don't buy them to show off.
- this mobile, which i have been using for the last 3 years, is completely problem-free. there are no hanging issues or battery issues. so i will buy it again.
- i am satisfied with the current brand, so next time the same brand will be my choice.
- i want to buy new brands.
- i am very much satisfied.
- no, i want to try some other brands too.
D9a. Will you recommend the brands of your mobile phones to your friends/relatives?
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D9b. Please explain your reason for recommending the brands of your mobile phones to your friends/relatives.
- in all respects, if i receive good service from my mobile phone, then i will recommend it.
- no
- the reasons i mentioned above are enough for me to recommend my mobile phone to my acquaintances.
- i think i've already mentioned the reason.
- i am very much convinced about the quality of the mobile myself.
- i am satisfied with the current brand, so i recommend it to others.
- because i love it
- i am very satisfied. so i recommend.
- as i said earlier, i am satisfied with this. so i recommend it for others.
- it is a good one. so i recommend it to others.
D10a. Do you think the brands of your mobile phones will be the market leader in HK mobile industry in the next 3 to 5 years?
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D10b. Please explain the reasons why the brand of your mobile phones will be the market leader in HK mobile industry in the next 3 to 5 years
- if all features improve and the price is reasonable, then it can happen.
- no
- the overall quality of my phone is quite attractive, especially the price-quality ratio. i am sure that it will definitely win hearts in the hk mobile industry as well.
- it provides quality products at a low price and is easy to use.
- it is already
- because they keep upgrading. so there's no chance of lagging behind.
- the company should prepare itself for the tough competition.
- the frequency of discussions about it
- i am not able to predict the market as i am not an expert.
- i don't know how to predict.